Want to Increase Your Website Traffic Through Social Media? Here’s How

So you have bought a domain name and built yourself a nice website, now what? Just because you have a great website does not guarantee that you will get the traffic you desire. Social media is a powerful tool, and it can be used to help in this scenario.

Here are 6 ways to use social media to boost website traffic.

Promote Your Website Content

Use your social media platforms as a means to promote your website content. You spend a lot of time writing blogs, creating content and visuals for your website, so you may as well promote the key components of your website on your social media. If you are unsure of how to do this, one option is to create a ‘link in bio’ feature on your pictures. You can do this easily by going on websites such as https://linkinbio.xyz, and this will let you put links in your social media posts that can direct you to your desired content. It is a simple process but if you get confused, then fear not as there are a tonne of training videos online that teach you how to use LinkInBio to drive traffic to your website. 

Make Your Content Easy To Share

If you want to use your social media as a tool to encourage people to go to your website, then you need to make sure your content is easy to share. If someone comes across something on your media page that they find interesting, chances are they will send the link to a friend. If your privacy settings do not allow for this, then you are missing out on a lot of potential traffic. The easier things are to share, the better as this caters for members of the older demographic who might not be so technologically advanced as your millennials and Gen Z’s. One way to encourage people to share your content is to embed social sharing tools and add social buttons so that people can choose the platform they want to share your content on. 

Use Meme Marketing

Meme marketing is a relatively new phenomenon, but it is an extremely effective way to increase website traffic. Memes are continuously going viral on social media and frequently shared among friends. So, if you can use meme marketing properly, this has the potential to significantly increase your website traffic. According to The NYU Dispatch, standard marketing graphics tend to have roughly 5% engagement, while memes can attain around 60% engagement. The power of memes is that they can help humanize your brand/business/website. However, there are golden rules when it comes to making memes;

• It has to be an up-to-date / currently trending meme format.
• It has to be humorous
• It needs to be clear 
• Never make your memes offensive or refer to any sensitive subject matter. This can deter traffic away from your website.

Experimentation is key, but before you post anything, consult with friends and family just to make sure that your post will not do more harm than good. 

Post At The Prime Time

The best time to promote your content is to post at peak times when your intended target audience is already online. This way, you can ensure that your content is not lost in a sea of endless backlogged posts. Peak times will vary depending on who your target audience is, check here if you want to find out when is best for you to post.

Engage With Your Audience

Another way to help increase your website traffic via social media is to regularly engage with your audience. It can be easy to neglect, but replying and engaging with users directly is a highly effective engagement strategy. Instagram viewer app seems to be helpful for the users to achieve a certain growth but it’s not all. What’s more, you are not restricted to simply replying to reviews and comments; you can also post polls on social media story features to get real-time feedback. If users know that you care and are actively engaging with your target audience, they will be more likely to visit your website and share it. It is worth noting that you should be mindful of how you engage with your audience. If you receive a negative comment, you cannot reply sarcastically or aggressively as this will weaken your reputation. 

Increasing your website traffic through social media is highly effective; however, it can also take time. You need to be patient and experiment with different methods; eventually, you will begin to see what methods work best for your website, and you can create a social media strategy to work from.