The products that you sell at your small business are naturally the focus of your enterprise. However, having enticing and informative packaging is key in getting the products to move off of the shelves. Without effective product packaging, customers may not notice your wonderful products and have the necessary drive to purchase them. 

Luckily, there are plenty of ways to design packaging that will capture the attention of your customers every time. Let’s take a look at some of the most effective design tips for your product packaging. 

Think About Your Words

You read words all of the time without even thinking about it. This means that the words on your packaging will be one of the first elements that your customers notice about your product. You need the words on your packaging to accurately represent your brand. They also have to be creative enough to grab the attention of your customers and convince them to bring the product to the checkout line.

When choosing the words for your packaging, consider what can quickly explain the product as well as your brand. You don’t need to cover your product in words and warnings, but think of a few simple words or phrases that will get the job done. Hiring a proofreader can be helpful, as they can assist you in identifying the perfect phrases or words for your product.

Get the Colors Right

The color of a package is also one of the first things that a customer will notice about a product. The right colors will attract the eyes of your potential customers and make them associate the package with certain feelings or memories. Take the time to learn about the psychology of colors so that you can pick the ones that fit your brand and product. This is an essential part of your overarching brand strategy as well as your product packaging. Many high-end products stay in neutrals while products geared towards kids and families are often covered in bright colors. Be sure to match your color scheme with your audience, industry, and product.

Go Green

Companies are trending toward green initiatives. Not only do customers love to see a business taking eco-friendly initiatives, but green products can help you reduce your carbon footprint and energy costs. In today’s world, there are many options for eco-friendly packaging that can help protect the environment. 

Do some research into recycled materials that you can use for your product packaging. This can both save you money and reduce the amount of packaging that ends up in landfills. When you use environmentally-friendly packaging, you can put a small label on it to show that it is helping the planet. With this small effort, your customers will appreciate that you are taking steps to protect the environment and may choose you over your competitors because of that. 

These are just a few tips for designing effective product packaging. As you collaborate with your partners or reach out to professionals to help you design your packaging, remember to focus on representing your brand and values. With that in mind, you’ll be able to connect with your audience and build a customer base that appreciates your brand.  

How Small Businesses Can Design Effective Product Packaging

The products that you sell at your small business are naturally the focus of your enterprise. However, having enticing and informative packaging is key in getting the products to move off of the shelves. Without effective product packaging, customers may not notice your wonderful products and have the necessary drive to purchase them. 

Luckily, there are plenty of ways to design packaging that will capture the attention of your customers every time. Let’s take a look at some of the most effective design tips for your product packaging. 

Think About Your Words

You read words all of the time without even thinking about it. This means that the words on your packaging will be one of the first elements that your customers notice about your product. You need the words on your packaging to accurately represent your brand. They also have to be creative enough to grab the attention of your customers and convince them to bring the product to the checkout line.

When choosing the words for your packaging, consider what can quickly explain the product as well as your brand. You don’t need to cover your product in words and warnings, but think of a few simple words or phrases that will get the job done. Hiring a proofreader can be helpful, as they can assist you in identifying the perfect phrases or words for your product.

Get the Colors Right

The color of a package is also one of the first things that a customer will notice about a product. The right colors will attract the eyes of your potential customers and make them associate the package with certain feelings or memories. Take the time to learn about the psychology of colors so that you can pick the ones that fit your brand and product. This is an essential part of your overarching brand strategy as well as your product packaging. Many high-end products stay in neutrals while products geared towards kids and families are often covered in bright colors. Be sure to match your color scheme with your audience, industry, and product.

Go Green

Companies are trending toward green initiatives. Not only do customers love to see a business taking eco-friendly initiatives, but green products can help you reduce your carbon footprint and energy costs. In today’s world, there are many options for eco-friendly packaging that can help protect the environment. 

Do some research into recycled materials that you can use for your product packaging. This can both save you money and reduce the amount of packaging that ends up in landfills. When you use environmentally-friendly packaging, you can put a small label on it to show that it is helping the planet. With this small effort, your customers will appreciate that you are taking steps to protect the environment and may choose you over your competitors because of that. 

These are just a few tips for designing effective product packaging. As you collaborate with your partners or reach out to professionals to help you design your packaging, remember to focus on representing your brand and values. With that in mind, you’ll be able to connect with your audience and build a customer base that appreciates your brand.